TM Teixeira Marques PT
Strategy · Behavioral economics · Decision

Mario Sergio
Teixeira Marques

Economist, professor and researcher. I spent over thirty years running companies before taking the same questions into academia. Today I study the behavioral microfoundations of strategic choice: why people and firms choose the way they do, and what turns a good intention into action.

Research and publications Get in touch
ORCID Lattes CV LinkedIn
Portrait of Mario Sergio Teixeira Marques
30+ yearsrunning companies in manufacturing, retail and healthcare
12 yearsteaching undergraduate and MBA courses
35MBA theses supervised
4 of 4graduating classes of SKEMA Belo Horizonte's Business program honored me
About

From running firms to researching how decisions are made

I hold a degree in Economics from the Catholic University of Petrópolis (1986). Before graduating I was already a managing partner at CIL Cartonagem Imperial, a packaging manufacturer, where I led operations and marketing for twenty years. I then ran Trisport, a sporting goods retailer, and served as administrative superintendent of Hospital Espírita André Luiz, overseeing IT, HR, procurement, facilities and maintenance.

That practice raised the question that still drives my work: why do well-planned decisions so often fail to materialize? The Austrian School gave me the starting point, with the view that human action is purposeful and knowledge is dispersed. Behavioral economics and neuroeconomics gave me the tools to measure what happens when a decision meets emotion, attention and uncertainty.

I have taught in MBA programs since 2014 and, since 2019, at SKEMA Business School in Belo Horizonte, where I am the academic coordinator of the international L3 (Programme Grande École) and ESDHEM programs. I am a Ph.D. candidate in Administration at CEPEAD/UFMG, run MSTM Consultoria and teach at Mises Academy, the education platform of Instituto Mises Brasil. I work in Portuguese and English, and read Spanish.

Doctoral research · CEPEAD/UFMG

Emotional priming and sustainable consumption in Generation Z

Dissertation titleImpacts of Emotional Priming on the Sustainable Intentions of Generation Z: A Neuroscientific Approach Using BiometricsOriginal title: Impactos do Priming Emocional nas Intenções Sustentáveis da Geração Z: Uma Abordagem Neurocientífica com Uso de Biometria

Intention Behavior gap
Many people intend to consume sustainably, far fewer actually do. My dissertation measures that distance and tests how to narrow it.

The dissertation examines how emotional priming reshapes the antecedents of the Theory of Planned Behavior (attitude, subjective norms and perceived control) and, through them, the sustainable consumption intention of Generation Z. The design is experimental and combines psychometric scales with biometric measurement of facial expressions (FaceReader), in partnership with LANEC, a laboratory at UFMG's Institute of Biological Sciences.

  • Behavioral economics
  • Neuroeconomics
  • Emotional priming
  • Theory of Planned Behavior
  • Sustainable consumption
  • Generation Z
Supervision
Prof. Carlos Alberto Gonçalves; co-supervisor Prof. Leydiana de Sousa Pereira
Admission
2023, ranked first in the selection
Expected defense
February 2027

  • Prospect Theory and neuroscience

    What recent neuroscience adds to Kahneman and Tversky's theory, and how to move towards dynamic models of choice.

  • Decisions under uncertainty

    Performance of collaborative teams in uncertain decisions: the effects of pairing, emotions and mindset.

  • Strategy and value creation

    Agile management, high-performance teams, and teaching cases on purpose, mergers and scalability.

  • Interdisciplinary learning

    I designed and coordinated Transdisciplinary Environments of Learning (2019 to 2024), which involved 298 students and 35 partner organizations and produced 223 academic or applied outputs.

Publications

Articles, conferences and public writing

Journal articles and book chapter

Conferences

Mario Sergio Teixeira Marques in front of the 50th ANPAD Meeting backdrop, EnANPAD 2026
50th EnANPAD, Fortaleza, 2026
  • 2026 · USP
    MBRF após a fusão: como sequenciar integração, desalavancagem e crescimento? 29th SemeAd, FEA/University of São Paulo. Teaching case, sole author. (MBRF after the merger: sequencing integration, deleveraging and growth.)
  • 2026 · USP
    Metacognição no Processo de Formação Cognitiva para Tomada de Decisão 29th SemeAd, FEA/University of São Paulo. With Taciana de Barros Jeronimo and researchers from UFPE. (Metacognition in cognitive training for decision-making.)
  • 2026 · ANPAD
    Affective Reconfiguration of the Theory of Planned Behavior: How Emotional Priming Reshapes the Antecedents of Sustainable Consumption Intention Marques, M. S. T.; Gonçalves, C. A.; Pereira, L. S. 50th EnANPAD, Fortaleza.
  • 2026 · ANPAD
    VEJA/VERT: Criação de Valor Baseada em Propósito e os Limites da Escalabilidade Estratégica Marques, M. S. T.; Gonçalves, C. A.; Pereira, L. S. 50th EnANPAD, Fortaleza. Teaching case. (Purpose-based value creation and the limits of strategic scalability.)
  • 2025 · ANPAD
    Teoria dos Prospectos e Neurociência: Revisão Integrativa para Contribuições à Neuroeconomia Marques, M. S. T.; Nunes Jr., E. A.; Pereira, L. S.; Gonçalves, C. A. 49th EnANPAD, Aracaju. Full text (PDF). (Prospect Theory and neuroscience: an integrative review.) At the same meeting I was a panelist in the session "Technologies as a Foundation for Academic Writing".
  • 2019 · Strasbourg
    Integrative Learning: Interdisciplinary Methodological Innovation 3rd International Conference on Alive Engineering Education (ICAEEdu 2019). Oral presentation.

EnANPAD is the annual meeting of ANPAD, Brazil's national association of graduate programs in management. Further papers at the Brazilian Interdisciplinary Congress on Science and Technology (2023) and COBENGE (2018). Full record on the Lattes CV.

Public writing and media

  • Oct 2026
    Alta da Bolsa, dólar recua e a eleição brasileira Acionista.com.br. Commentary on the fiscal outlook, public deficit and interest rates. (Stock market rally, weaker dollar and the Brazilian election.)
  • Aug 2026
    Crise no varejo: recorde de recuperações judiciais expõe fragilidade das grandes redes Central do Varejo. Interview on debt and financial health of large retail chains. (Record court-supervised reorganizations expose the fragility of large retailers.)
  • Aug 2026
    Casas Bahia (BHIA3) e Marabraz: o que a crise revela sobre o varejo BPMoney. Interview on the retail crisis and what it signals for the Brazilian economy. (What the Casas Bahia and Marabraz crisis reveals about retail.)
  • 2024
    Entenda por que inovação e sustentabilidade são lucro Diário do Comércio. (Why innovation and sustainability pay off.)
  • 2019 to 2022
    Economics columns for the Dom Total portal Fourteen pieces, most co-written with José Antônio de Sousa Neto, on free markets, inflation and interest rates, Brazil's OECD bid, the collaborative economy and the economic effects of the pandemic.
  • 2018 to 2022
    Interviews and media commentary Twelve appearances on inflation and household budgets, exchange rates, GDP, Brazil's OECD accession, the truckers' strike and the Belo Horizonte job market.
Teaching and consulting

In the classroom and inside firms

Teaching

  • SKEMA Business School, Belo Horizonte (since 2019)Academic coordinator since 2022; since August 2025, of the L3 and ESDHEM programs. In the Bachelor in Business Administration: Strategy for Value Creation, Macroeconomics, Microeconomics, International Economics, Globalization and Development, History and Culture of Brazil. In the Law program: Law and Public Policy.
  • PUC Minas (since 2018)MBAs in Capital Markets, Controllership, Industry 4.0 and Market Intelligence: Economic Scenarios, Strategic Management, Cost Management and Statistics.
  • Dom Helder Câmara (since 2026)Microeconomics.
  • Mises Academy, Instituto Mises BrasilThe Brazilian Economy through the Austrian School.
  • UFMG (2025)Teaching internship in Decision-Making and Negotiation, and in Strategic Planning and Management.
  • Earlier MBA teachingIbmec (2020 to 2024), FUMEC (2017 to 2022), Newton Paiva (2014 to 2019), Pitágoras (2014 to 2018), UNA and Milton Campos.

Consulting and management

  • MSTM Consultoria e Assessoria (since 2014)Managing partner. Strategy, economic analysis and finance for small and mid-sized firms.
  • Family business successionPlanning leadership transitions and governance of business-owning families.
  • Professionalizing managementExternal consultant to Polisport Fiore (2007 to 2009), leading the move to professional management.
  • Executive experienceCIL Cartonagem Imperial (1983 to 2004), Trisport (2004 to 2015), Hospital Espírita André Luiz (2015 to 2017) and QF Pesquisa e Lavra de Minérios (2018 to 2021).
Excellence in Research Output AwardAdministration/Education, I SEIPEX-MF, CAPES and FUMEC, 2024
Honored by the first four graduating classesSKEMA Belo Horizonte, Bachelor in Business Administration: class patron of the 1st and 4th classes, graduation mentor (paraninfo) of the 2nd and 3rd
Peer reviewerSAGE Open, MISES: Interdisciplinary Journal of Philosophy, Law and Economics, and SemeAd teaching cases
Career

Education and career

  1. Managing partner, CIL Cartonagem Imperial

    Director of operations and marketing, until 2004

  2. B.A. in Economics

    Catholic University of Petrópolis. In 1987, a course in Theoretical and Applied Economics at FGV-Rio (120 hours)

  3. Managing partner, Trisport

    Sporting goods retail: marketing, product development and purchasing, until 2015

  4. MSTM Consultoria and first MBA classes

    Founded the consultancy and began graduate-level teaching at Faculdade Pitágoras and Newton Paiva

  5. Hospital Espírita André Luiz

    Procurement manager, then administrative superintendent from 2016 to 2017

  6. Director, LATACI Research Institute

    Research on interdisciplinary learning, until 2024

  7. Master's in Business Administration

    Centro Universitário UNA, supervised by Prof. Max Cirino de Mattos. The same year, began teaching in PUC Minas MBA programs

  8. Professor, SKEMA Business School

    Bachelor in Business Administration; member of the program steering committee (NDE) until 2026

  9. Academic coordinator at SKEMA

    Since August 2025, of the international L3 (Programme Grande École) and ESDHEM programs

  10. Ph.D. in Administration (Strategy, Marketing and Operations)

    CEPEAD/UFMG, ranked first in the selection

  11. Excellence in Research Output Award

    Administration/Education, CAPES and FUMEC

  12. First paper from the doctoral research at EnANPAD

    A review of Prospect Theory and neuroscience. The same year, teaching internship in UFMG's undergraduate program

  13. First article in an international journal

    Administrative Sciences. The same year, two papers at EnANPAD and two at SemeAd

  14. New teaching commitments

    Microeconomics at Dom Helder Câmara and guest professor at Mises Academy

  15. Doctoral defense

    Expected in February

Contact

Teaching, talks, committees, consulting and research partnerships

If the topic is strategy, economics or consumer behavior, let's talk.

mario@teixeiramarques.com LinkedIn ORCID 0000-0002-7233-4355 Lattes CV